Starting a online business that solves your own problem - special guests Black Tonic

Sometimes the biggest experts in the field are you. When you see a challenge that is in front of your business, you may have a unique approach to solving it. That solution, if executed properly could be the basis for an entirely new business. Black Tonic is a product created by the company Wolv3rin3, a small design firm with a long legacy of web savvy thinking and application development. They had a unique problem of presenting their ideas and designs to clients over remote distances, usually via email. More often than not, this led to missing explanations and miscommunication of design submittals. Black Tonic allows designers to share projects with remote clients, while controlling the pace and content of the review. This allows for detailed explanations of design concepts, instant feedback from clients, and greater efficiency in the approval process. We will listen to how Wolv3rin3 founders Phileppe Blanc and David Price identified the unique challenge, created a real time web platform to address the issue, and the unique challenges that they face in launching the product, Black Tonic. This is a must listen to anyone who has ever thought about how to make their own business better and stronger.