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Selling Preparedness

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Chasing4Life

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We'll be live with Bill and Janet Liebsch, authors of "It's A Disaster...and what are you gonna do about it?".  We'll be talking about what it takes to sell disaster preparedness in a country where we spend more on coffee in a year than we spend on disaster preparedness education.  How do you do it? How do you convince the public that they are all stakeholders?  What is the right approach?

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