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Winning Offline Starts with Winning Online

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Channel IQ

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Is Ecomm a bigger or smaller piece of your audience's sales? Is the offline impact message relevant?

In this segment, Channel IQ has the pleasure of welcoming back Daniel Silverman, VP of Ecommerce Strategy & Sales Support at Etailing Solutions, a division of Epsilon. Mr. Silverman and your Add to Cart host Anthony discuss digital asset management (DAM) and product information management (PIM), focusing on product education and the online/offline impact?

In this segment we discuss topics revolving around asset management and its influence on online and offline sales, including:

  • How and why non-store retail is the only channel growing double digits
  • The largest online entity driving the growth and proliferation of product and brand information
  • How ecommerce conversion numbers are actually slipping, why traffic doesn't necessarily convert on marketplace anymore
  •  What is the largest influencer of all retail sales
  • What is the most important channel to focus your marketing
  • An agnostic view of conversion – does it really happen online or offline
  • How to optimize item and brand presence
  • What you need to ensure success of your Product Information Management (PIM) and Digital Asset Management (DAM)

These are only a few of the topics discussed in this informative segment.

Listen in to gain a deeper understanding of how educating the consumer about your products online can better influence their offline purchasing decision.

You’ll be surprised at how the numbers add up.

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