Live From NAMM - Managing your Channel with Music

Live from NAMM (National Association of Music Merchants) 2013 Annual Tradeshow in Anaheim, CA, our second episode of “Add to Cart” features Gina Bergmann, Sr. Director, Sales Operations and Strategic Accounts for QSC Audio Products speaks with Anthony about channel management challenges QSC faces, and how they meet those challenges head-on to support their retailers and consumers in the rapidly evolving eCommerce landscape. Other topics include: ensuring profitability, and the realizations that sometimes even the most vigilant manufacturers can contribute to their own channel problems. Along the way Gina and Anthony also discuss how Channel IQ has contributed to their channel management success. Enjoy!