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DIGITAL BADGING AND ITS ROLE IN CAREER AND TECHNICAL ED
NOCTI's John Foster is our guest
www.nocti.org www.noctibusinesssolutions @nocti1
Authorized Badging. Nothing new, right?
Channel IQ is innovating the concept that consumers are already familiar with, and creating a dynamically served badge for retailers websites. This will change the way consumers shop online. In this segment, Anthony talks with Jeff Messer, GM Brand Protection for Channel IQ about how Channel IQ is creating the first-ever social network for managing relationships between retailers and manufacturers. In this segment you will learn about how the Channel IQ authorized partner network:
helps consumers navigate to the best possible transaction
is using innovative tactics and dynamic insert to differentiate itself from traditional static partner badges
is implanting the idea of "authorized" through every stage of the sales cycle
uses third-party verification as a means to support the value of the authorization
is working to strengthen the consumer's perspective of authorized and gain universal acceptance of the Channel IQ authorzed partner network as the the standard platform
Listen in to this 25 minute podcast and get a comprehensive understanding of the value of authorized, and how to help consumers understand that there is more to a sale than just the best price...
To find out more about badging visit Channel IQ now.
Live from NAMM (National Association of Music Merchants) 2013 Annual Tradeshow in Anaheim, CA, our second episode of “Add to Cart” features Gina Bergmann, Sr. Director, Sales Operations and Strategic Accounts for QSC Audio Products speaks with Anthony about channel management challenges QSC faces, and how they meet those challenges head-on to support their retailers and consumers in the rapidly evolving eCommerce landscape. Other topics include: ensuring profitability, and the realizations that sometimes even the most vigilant manufacturers can contribute to their own channel problems. Along the way Gina and Anthony also discuss how Channel IQ has contributed to their channel management success. Enjoy!