New Media Matters, December 13, 2010

Guest: Kelly McGuire, PhD, Director of Business Development, Hospitality and Travel for SAS

Kelly McGuire joins us to discuss social media analysis and gaming. She is a firm believer that social media requires a strategy with three components: strategy creation, monitoring and management, and analysis. Kelly says casinos are just scratching the surface when it comes to analysis. Learn how analysis can help your operation turn social media data into a strategic information asset that will contribute to strategies and promotions.

New Media Matters is a podcast series dedicated to bringing you useful information, best practices and tips regarding social media, other online new media and new media uses at land-based casinos.