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Stephen Dawkins, export manager of Wisnyco, a large Jamaican firm, talks with Host Mushtaq Maxwell about the Bigga soft drink product line and its entry into the United States market. Dawkins talks about building the brand, marketing and strategy as Bigga is positioned for the US market as well as the partnership with Golden Krust Caribbean Bakery, the largest Caribbean owned franchise in North America.
Learn more about Wisnyco at www.wisynco.com and read more about the Bigga soft drink line at http://www.wisynco.com/bigga/
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