Persuading customers that you have what they need is one of the most daunting tasks for any small business owner. Because you’re super busy operating your baby, it’s hard to keep up with trends in customer behavior. In this episode, media marketing expert Louie La Vella shares some insights that busy entrepreneurs can borrow from the entertainment industry. He breaks down the powerful marketing used in the entertainment industry into a few steps and shares how any small business can apply the same ideas.
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