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Millennials and The Reverse Branding Trend

  • Broadcast in Technology
Brand Matters

Brand Matters


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There's a new trend among companies marketing to consumers where instead of building a flashy brand, companies are choosing to have a minimalist brand identity. We look at three companies – Public Goods, Brandless, and Common Projects – and how they're using a lack of branding to their advantage.

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Millennials And The 'Reverse Branding' Trend
Public Goods
Common Projects