Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

Millennials and The Reverse Branding Trend

  • Broadcast in Technology
Brand Matters

Brand Matters

×  

Follow This Show

If you liked this show, you should follow Brand Matters.
h:1096691
s:10450115
archived

There's a new trend among companies marketing to consumers where instead of building a flashy brand, companies are choosing to have a minimalist brand identity. We look at three companies – Public Goods, Brandless, and Common Projects – and how they're using a lack of branding to their advantage.

Show links

Millennials And The 'Reverse Branding' Trend
Public Goods
Brandless
Common Projects

Facebook comments

Available when logged-in to Facebook and if Targeting Cookies are enabled