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Brand Matters

Brand Matters

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A weekly show about branding and technology.

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Today's brands have become media companies with all the content they need to create, distribute, and amplify on a daily basis. Marketers need to think holistically about their content marketing efforts, instead of relegating it to only the Owned... more

What should marketers look for in an AI tech vendor for their brand? We looked at the hype surrounding AI and how companies can cut through it to find the right partners to help them take advantage of the AI revolution. The Next Great AI... more

When you look at the volatility on exchanges, it's clear cryptocurrency has a marketing problem. Branding plays an essential role in helping the public trust something new, but marketing promises should always be rooted in the product... more

Looking into 2018, influencer strategy will continue to be a vital skill for marketers to learn to support their brands. Measurability and ROI are essential to influencer marketing, and brand strategists need to collaborate with marketing and PR... more

Looking ahead at 2018, the Brand Matters show outlines three tech trends we expect to see next year: 1) artificial intelligence-powered virtual assistants; 2) compelling augmented reality experiences that digitally enhance the world... more

Brand Matters shares highlights this week from the Upside-Down Market Entry Roundtable session at TNW New York. The traditional way of expanding to new markets is too slow for the digital age. We need to flip the process upside-down... more

There's a new trend among companies marketing to consumers where instead of building a flashy brand, companies are choosing to have a minimalist brand identity. We look at three companies – Public Goods, Brandless, and... more

This week's episode of Brand Matters discusses why it's important for brands to switch from a horizontal to a vertical mindset when it comes to creating content for mobile devices. We also recap some related insights from the App Promotion... more

This week's show recaps the Mobile Marketing Roundtable discussion from the Data & Marketing Association and Industry Index. We cover topics from mobile commerce, influencer marketing, to location intelligence. In our second... more

We've spent close to a week with the iPhone, and it's the best iPhone Apple's ever made, but it's not quite perfect. We look at some of the issues with the device, like the autocorrect bug and FaceID challenges.

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