The Commercialisation of Muhammad Ali

The retired heavyweight fighter Muhammad Ali  will receive $50m (£28m) from the New York firm CKX, in return for an 80% stake in his licensing company, Goat - an acronym derived from his self-chosen soubriquet, the Greatest Of All Time. He and his fourth wife, Lonnie Ali, will retain control of the remaining 20%.Only two companies are permitted to use Ali's image: Adidas, which markets Muhammad Ali Classic trainers, and computer game firm Electronic Arts, which sells simulations in which players can box against him.

Politicians like Bill Clinton and othe botton feeders are exploiting Ali to his grave.