Now Boarding..... @HVSVN vs British Airways

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Beverly Macy

Beverly Macy


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Welcome to #Complainvertising!  Customers PAYING Twitter to get the attention of big brands.

Hasan Syed tried to help his father find his the luggage that British Airways lost. After tons of aggravation both online and off, he finally decided to use the power of social media and buy a promoted tweet to express his frustration.

From Mashable: "Syed, who uses the handle @HVSVN, told Mashable that he bought the tweet in the New York City and UK markets Monday night. He said he used Twitter's self-serve ad platform to make the purchase.

Acclaimed social media thought leader Beverly Macy interviews business leaders, celebrities, sports figures, and newsmakers who are harnessing the power of social media in business, sports, and entertainment. Join her for one-on-one interviews and roundtable discussions on THE hottest topic making headlines today.