BDI Social Convergence 1

8:25 AM - 8:30 AM Introductory Comments Steve Etzler, Founder and CEO, Business Development Institute

8:30 AM - 9:00 AM Keynote Case Study: Bridging the Functional Gap with Social Media at Harvard Business School Presented by: Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School

9:00 AM - 9:20 AM Case Study: Role of Social Media in Crisis Communications Presented by: Jenny Dervin, Director of Corporate Communications, JetBlue Airways

9:20 AM - 9:40 AM Case Study: T-Mobile HTC HD2 Ultimate Entertainment Sweepstakes Presented by: John Bentz, Senior Vice President, Consumer Marketing Practice, Waggener Edstrom Worldwide

9:40 AM - 10:00 AM Case Study: How to Grow the Right Audience for Your Business: Optimizing Twitter and Facebook for Your Business’ Conversation Strategy Presented by: Matt Gentile, Director of PR and Communication, Century 21®

10:00 AM - 10:20 AM Case Study: Success in Social Means Making the Digital Lifestyle Part of Your Enterprise DNA Presented by: Paul Hernacki, Chief Technology Officer, Definition 6