BDI Conference: Social Reputation Management 1

Session 1 Case Study: Defending and Strengthening the Iconic Brand Online Presented by: Chris Preuss, Vice President, Global Communications, General Motors Company Case Study: How to Organize Internally for Reputation Management Externally Presented by: Aneta Hall, Social Media Strategist, Pitney Bowes Inc. Case Study: How to Build a Bulletproof Online Reputation: Using SEO and SMM to Create, Bolster or Repair Your Online Reputation Presented by: Gabriel Shaoolian, Founder and CEO, Blue Fountain Media Case Study: MasterCard Worldwide - Integrating Reputation Management and Social Media Presented by: Jim Issokson, Senior Business Leader, Reputation and Issues Management, MasterCard Worldwide