How To Become A Rainmaker by Jefffery J. Fox book reviewed by Tim Jacquet on The Core Business Show with Tim Jacquet. Rainmakers talk to customers who are familiar with their products, or who already use the product, or who have a high probability of using the product. Big companies are generally better prospects than small companies in the same industry. Successful customers are generally better than struggling customers. Rainmakers help the customer see the money. They turn benefits into dollars. Always dollarize – quantify the customer’s return on his investment in your product. Calculate the financial consequences to the customer – the cost of going without your solution.
The Core Business Show with Tim Jacquet is sponsored by Apple Capital Group, Inc. Apple Capital Group, Inc., is commercial finance asset based lender based in Jacksonville, Fl. For more information about Apple Capital Group lending, please check out our website at http://www.applecapitalgroup.com. If you like to be a guest on The Core Business Show, please email us at firstname.lastname@example.org or call Tim Jacquet at 855-635-3300 Extension 130.
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