How to Adapt Social Media for Your Customer Service

How to Adapt Social Media for Your Customer Service is our topic on The Core Business Show with Tim Jacquet. It’s popular these days to suggest that small businesses add social media to their customer service toolbox. After all, it’s free and where the people are, so going in that direction makes sense.

However, that being said, using social media for customer service is often something done more in theory than in actual practice for many small businesses because they think that it’s just too much work and the payoff may be negligible. The fact is though, the opposite is usually true; it is not that much work and the payoff can be huge.