The Social Customer with Author Adam Metz

The Social Concept with Author Adam Metz on The Core Business Show with Tim Jacquet. Adam Metz is the Principal at the social concept, a social customer management-consulting firm that teaches brands how to acquire, manage, monetize and retain customers from the social web.

Metz is the first consultant in the space to devise a holistic social web analytics model for clients, and his first book, There Is No Secret Sauce, has sold or downloaded over 2500 copies, and is currently in its third printing. His second book, The Social Customer, was the #1-selling social CRM book of 2011 and 2012.

His strategic methodology merges classic management consulting with top-tier social technology research and social media marketing, combining 1970s and 1980s consulting standards like Flawless Consulting and The Fifth Discipline, with best practices as recommended by top analyst firms like Forrester and Gartner.