Story Branding Creating Stand Out Brands with Jim Signorelli

Jim Signorelli is the author of StoryBranding: Creating Stand Out Brands is a guest of the CORE Business Show with Tim Jacquet. Jim Signorelli is the founder and CEO of ESW Partners, a Chicago-based marketing firm. Signorelli’s 30+ year career in advertising began as a “copy/contact” with Marsteller and soon expanded to account management with major agencies like N.W. Ayer, Frankel & Co. and W.B. Doner. Over the years, he has worked for a number of national consumer and business brands including Citibank, Kraft Foods, Burger King, Toshiba, Emerson Electric, and The American Marketing Association. Signorelli’s agency has been cited as one of the fastest growing independent companies in the U.S. by Inc. Magazine for three years running and, in 2010, he was the recipient of the “Smart Leader” award given by Smart Business Magazine and U.S. Bank.

The CORE Business Show with Tim Jacquet is sponsed by Apple Capital Group, Inc. Apple Capital Group, Inc, is a commercial finance company that specialize in asset based loan program in the US and Canada. For more information, check out our website at http://www.applecapitalgroup.com or call use at 866-611-7457. Check out our daily small business blog by http://blog.applecapitalgroup.com