Dr. Jonah Berger on the science of what makes ideas and products go viral

Amy Alkon's Advice Goddess Radio: "Nerd Your Way To A Better Life!" with the best brains in science. (***"Best Of" replay due to the holiday -- live shows again starting in January, with some very exciting luminaries of behavioral science!)

Tonight’s show explores what drives word-of-mouth -- that sometimes free but always highly valuable person-to-person advertising and recommending of products, ideas, and behaviors.

My guest tonight, Wharton marketing professor Dr. Jonah Berger, will debunk the myths and lay out what the research says about how we can design products, ideas, and behaviors so people will talk about them. In other words, so they'll catch on.

Berger’s book we’ll be discussing is Contagious: Why Things Catch On.

Join me and all my fascinating guests every Sunday, 7-8 p.m. PT, 10-11 p.m. ET, at blogtalkradio.com/amyalkon or subscribe on iTunes or Stitcher.

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Please order my new book, the science-based and funny "Good Manners For Nice People Who Sometimes Say F*ck," -- only $9.48 at Amazon.