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Take-A-Lesson with Rosa Ziebell, Consumer Marketing and Product Management Executive

  • Broadcast in Business



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Rosa Ziebell joins host Annalisa Adams-Qualtiere, President of Altruistic Leadership and Ed Harris, Leadership/Diversity Consultant to discuss leadership & the career positioning About Our Guest Rosa Ziebell is a strategic marketing executive with strong record of accomplishment of building brands and consistently delivering revenue and profit growth for consumer products & services. Known for her passion for the consumer and infusing consumer needs and wants into business operations, she is recognized for galvanizing cross-functional teams to achieve successful development and implementation of initiatives. She has a proven track record of identifying and translating consumer insights into sustainable, business growth. She is a global leader fluent in Spanish with international experience. Her areas of expertise include Brand management—positioning, product innovations, management, and portfolio management. She is a strategist in corporate, business, and consumer insights for growth and widely known for her ability to create partnerships, tie-ins, advertising and creative development, with grassroots marketing while driving execution with excellence. Positions held by Ms. Ziebell include: Vice President of Membership Products at AAA; Senior Brand Management Cliff Bar & Company—Luna Division, Senior Brand Management at Clorox, and senior consulting roles at Swander and the Boston Consulting Group where she help establish a presence in in Mexico, Brazil and Argentina. Ms Ziebell received her Bachelor of Science degree in Sociology from UC Berkeley, and a Master in Public Policy from the University of Chicago. She also earned a General Management & Strategy MBA degree from Harvard Business School. Please join us as we Take-A-Lesson with Rosa Ziebell