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Kelli Richards, CEO of The All Access Group and Host of All Access Radio will interview Ian Miller, the CEO and Founder of The Brand Practice LLC, a business and brand strategy consultancy. Ian Miller is an expert brand and marketing strategist with 30 years experience in building rapidly accepted/competitively advantaged brands. A recognized expert / lecturer in Ingredient Branding, Ian Miller has led the creation and global launch of the ingredient brand, NutraSweet, and worked closely with 50+ partner brands including Diet Coke and Diet Pepsi. Ian has applied this expertise to the successful growth of the Splenda brand and similar launches in consumer electronics, pharmaceuticals, retail and grocery. For 10 years Ian has lectured and authored and founded a successful business/brand strategy/design company based primarily on his Rocket Branding strategic and insight research techniques. Additionally, Ian has taken on partnership and leadership roles for RightPoint, a fast growing digital technology and marketing firm with several fortune 500 clients. His obsession with growth strategies has helped build three $1 billion and six $500 million brands and many others from start up to maturing including the successful repositioning of a 100 year old industrial company brand, a 200 year old newspaper brand and the launch of three of the most successful new food and pharmaceutical companies.
Kelli is the CEO of The All Access Group, a noted producer and the author of "The Art of Digital Music,” recently named a Best Books Award Winner by USABookNews.com.
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It's good to talk.