What the heck is a Social Media Strategist and why do I need one?

In this show, we will define what a social media strategist does, why SBOs need a social media strategy and e-mail marketing to increase visibility, protect their reputation, and grow their business. 

In the discussion, we will talk about starting the new year with a vision board and to set the foundation for creating the social media and e-mail marketing strategy.

1. What is a social media strategist is and why someone would need one
2. How does creating a vision board fit in with your social media marketing
3. How to define content marketing
4. What is the Pink Spoon Method
5. Why Keywords are important
6. How to find your best keywords

Our guest, Lisa Ann Landry works with service based entrepreneurs. Lisa Ann, is no stranger to the challenges of small business ownership, having spent 21 years as an entrepreneur after a 14-year career in corporate America. 

Lisa Ann’s is a certified coach who has combined her technical aptitude, developed from her years working at IBM and combined it with her leadership and training skills to address the demands that small business owners have with understanding and crafting social media and e-mail marketing strategy. 

Today Lisa Ann helps to advance service based entrepreneurs in using social media to market their products and services. Her high-impact content market strategies help entrepreneurs boost their online image and visibility, protect their reputation and improve business results.