Liz Cermak, Pozen: How Social Media is Changing Pharma

Social media and technology have permanently changed the role of the pharmaceutical rep. Don't believe it? Well, perhaps that shift hasn't been fully realized yet, but before long, it will be hard to debate the influence digital and social media have had on pharma reps and how they perform their key duties.

In this podcast interview, Elizabeth Cermak, EVP and Chief Commercial Officer, Pozen, talks about what influence these new medias have had over the pharma industry and how they will continue to shape it.