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Tasti D-Lite Part II: 3 Initial Mobile Tactics to Consider

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Tasti D-Lite, the "ice-cream" shop of guilt-free fro-yo indulgences, is spreading its shops across the nation, rapidly expanding its franchise model. The company has found a niche in the digital space with progressive and aggressive social and mobile strategies.

 

Here, BJ Emerson, VP Technology for Tasti D-Lite, talks about the three top things companies like his should know before approaching a mobile strategy. 



BJ will speak at the Mobile Shopping Summit which will take place in New York from October 17 to 19. You can visit the website  to learn more about the program.

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