Cecilia Pagkalinawan, StyleTrek, on luxury branding online

Cecilia Pagkalinawan, Founder, StyleTrek.com, has an impressive - to say the least - resume of digital experience for luxury brands under her belt. As one of the digital eras original entrepreneurs, she is touted as an e-commerce expert. According to Pagkalinawan, luxury companies have done a great job branding themselves offline through beautiful images and fabulous photography, but the Internet is a moving organism and constantly has to be fed new content.

During Social Media Week and at the cusp of New York Fashion Week, Pagkalinawan took a break from a busy schedule to talk to Kelly Hushin, Editor, the eTail Blog.

The eTail Blog covers online retail, including digital luxury branding, and is published by WBR, producers of Luxury Interactive London, a two-day event bringing together luxury brands who want to get serious about their e-commerce strategies. Visit the website to learn more about the program.