Francisco Ceballos, Country Manager, Mexico, VP, MercadoLibre on growth of Latin American e-Commerce

The e-commerce market in Mexico is worth about $2.7 billion, which amounts to around 1.5% of total retail sales in the country. While that's a much smaller percentage than the e-commerce margins in places like the U.S. and the UK, where e-commerce numbers are closer to 10% of overall retail sales, it's also a number that's respectably growing as Latin Americans are going online more and more.

One of the region's biggest online retailers is MercadoLibre, essentially the eBay of Mexico, beat in traffic only by the biggest of sites like Google, Yahoo and Facebook. Francisco Ceballos, the VP of MercadoLibre, explains the state of online sales as well as some challenges the country is still dealing with in regards to online payments and shipping logistics.

Francisco will speak at the first ever eTail Latin America, set to take place April 5 to 7 in Miami. Visit the website to learn more about the event.