005 - The Neuroscience of Marketing with Dr. David Krueger

Today we speak with our guest, Dr. David Krueger, an Executive Mentor Coach, and CEO of MentorPath, an executive coaching, publishing, and wellness firm. His approach integrates the insights of psychology, neuroscience, and professional coaching to help professionals and executives write the next chapter of their business stories. Dr. David Krueger is the author of 17 trade and professional books on success, wellness, money, and self-development, and 75 scientific papers and book chapters, his coaching and writing focus on the art and science of success strategies.

We discuss:

• Applying The Psychology Of Influence To Enhance Success

• Neuroscience And Neuromarketing - What are they?

• How People Make Decisions - What impacts this process?

• How To Use Your Brain More Effectively

• Redirecting Your Focus And Changing Your Thinking

• The Anchoring Effect - Its role in subsequent decision making

• And More!

Download Dr. Krueger's free e-Book: Our Money Stories: The Neuroscience of Good & Bad Decisions

Dr. Krueger's free Webinar - Learn how to rewire your brain to make changes you need to succeed: Master States of Mind

Ken's book: Release - Renew - Evolve

Visit: TransitionRadioShow.com