Language of Trust
Radio Talk, November 29, 2014 @ 8pm CST
"To be persuasive we must be believable.
To be believable we must be credible.
To be credible we must be Truthful." ~ Edward R. Murrow
At this time of economic upheaval and political transition, TRUST is an issue that's front and center more than ever.
Fragile TRUST is a hidden variable – lurking beneath the surface as it slows down processes and drives up costs.
Why does this occur? A primary reason is that most people still regard trust as just a nice to have social virtue and don't yet understand trust as an issue they can do something about explicitly, deliberately, and quantitatively.
Disengaged employees are enormously expensive. Engagement flows out of TRUST, and TRUST flows out of engagement. They are mutually reinforcing.
Engaging people's heads, hearts, and hopes is all about relationships of mutual purpose, mutual respect, and mutual TRUST.