Extending a Digital Handshake: Proven Strategies to Grow Your Busienss Using Social Media

This week's guest on User Friendly Thinking is the show's co-host Paul Chaney, Internet marketing director with Bizzuka, the company that sponsors the show.

Paul is the author of the newly-released book The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, published by John Wiley & Sons, Inc.

During this episode Paul will talk about the changes in cultural trends and consumer behavior that mandate the use of social media for marketing, discuss some of the more popular tools in use today, and share a three-prong plan of action for social media engagement.