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In this month’s Book Talk, Tracey Jones, President of Tremendous Life Books talks with Mark Sanborn. Mark is the president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author and noted authority on leadership, team building, customer service and change. In addition to his work as a business educator and author, Mark continues to be an active leadership practitioner. He says we each know how good we have become but none of us knows how good we can be. One of the most exciting opportunities we get each day is to pursue our potential. Mr. Sanborn is the author of eight books, including the bestseller; The Fred Factor, Fred 2.0, The Encore Effect, You Don’t Need a Title to be a Leader and Breakthrough Speaking.