1. Help adults understand the strong connection between workplace bullying and kids' bullying. 2. Motivate adults to action to reduce workplace bullying and kids' bullying. 3. Explain how reality shows glorify bullying and humiliation and how we’re training kids to become adult bullies and targets (e.g. Donald Trump in The Apprentice bellowing "You're fired!) 4. Teach that adult leadership is key. Kids won’t change until adults change. We must clean up bullying in adult workplaces, homes, and communities to become credible leaders to our children.