Innovative Women in Business Presents Jessica Eaves Mathews

Are You Risking Your Entire Business?  The 5 Simple Steps to Avoid A Branding Disaster

As a business owner or entrepreneur, you know there are things you have to do to protect your brand legally, but if you are like most of us, you have been avoiding that conversation either because it’s too scary or seems too complicated or expensive to tackle.  You may not even know where to start.  What you may not realize, however, is that the quality of your brand will directly affect how successful you can be as a business owner.  Avoiding these steps can spell disaster for your brand and your business.

Jessica Eaves Mathews of Leverage a Lawyer will share her expert tips with us!

Find it! – Find out first if the name you want is available

Use It! - Make sure your trademark is in use in commerce

Get It! – Apply for a trademark

Monitor It! – Once you get your mark, use the tools available to monitor it

Defend It! – In order to keep your mark, you have to police your mark