Phone Interview with Loki

It was then that a plague rolled into Sacramento. That plague was ego. The ego plague would lead to the fall of Sacramento rap music as we knew it. In the 90’s, Sacramento’s big dog record label was still Black Market Records.

Although Black Market was selling thousands of units partnered with Priority Records, the Black Market/Priority relationship had gone sour. Fortunately for Ced Sing and Black Market, another major record label, Tommy Boy Records, had interest in distributing Black Market music. Tommy Boy Records wanted to go all out for Brotha Lynch and Black Market Records.

“Tommy Boy was ready to go, radio, they were prepared to do a movie, they were ready to do all of these things to promote Brotha Lynch. During that crucial time, he decided he doesn’t want to do the deal, cuz other people are spittin in his ear, saying we can do better for you,” Black Market’s Cedric Singleton reflects in anguish on The Fahrenheit Hour Urban Talk Show. Ced also accuses Priority of putting distrust of Black Market in Lynch’s ear.

Brotha Lynch Hung thought he was ready to run a record label. Boy, was he wrong.

“Now, this is where the third part of the series, The Fall Of Sacramento Rap, will start, with this very moment.” painfully cries First Degree The D.E. on The Fahrenheit Hour.

Brotha Lynch began thinking Black Market was taking advantage of him. A year after signing a 5 year deal with Black Market for big money (wanna find out how much, Fahrenheit Hour with Ced Sing), Lynch wanted out.