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Convert your consumers into your “impactors” - consumers who genuinely use and appreciate their products – and motivate them to tell their circle of friends online and offline, no matter how large or tight their following.
The influencer bubble is experiencing a slow leak. Too many people are getting paid to post and it’s losing its power. Nancy Trent talks to health industry impactor, Vegan Zombie, about how brands can identify and nuture relationships with the influencers who impact their brands.