The Publishing Insiders - Special Guests, authors of Cooking with all things Trader Joe's

This week we welcome special guests Deana Gunn and Wona Miniati, authors of Cooking with all things Trader Joe's Deana and Wona grew up in homes where cooking was all-important and meals were always shared at an inviting family table. They met while in college at MIT and immediately hit it off as great friends. Over the years, as their lives became more hectic juggling kids and full-time jobs, they discovered ways to become fast and efficient cooks. Rather than resort to fast-food or frozen dinners, they found that by using prepped ingredients at Trader Joe's, it suddenly became completely doable to eat homemade meals every day and throw dinner parties without breaking a sweat. Time and time again, as they shopped the aisles at Trader Joe’s, they overheard people saying, “What do you do with quinoa? How do I use tapenade? What goes in Curry Simmer Sauce?” Before they knew it, they had written a cookbook. As a two-woman show, Deana and Wona created, self-published, distributed, and promoted their cookbook. In 2008, they have sold over 35,000 copies. Packed with insider scoop on everything publishing, host Penny C. Sansevieri discusses tips and strategies on topics ranging from marketing to promotion and publicity. Penny will also talk about the hottest releases and newest trends with special guest hosts. The Publishing Insiders will deal with the concerns of every writer as well as answer questions regarding anything in the book world. We welcome Laura Holka as a regular guest to host "Coaches Corner" on the Publishing Insiders. Laura is a Producer & Media Coach (a Television veteran of over 25 years). Laura teaches the ABC's of media! Also, Jeniffer Thompson of MonkeyCMedia will be hosting Web Site WOW tips to help you learn the tricks of the trade for designing stellar web sites. Our show also features Paula Krapf - a veteran journalist and internet publicity guru.