Hans Izaak Kriek Dutch American political journalist, publicist, and author

Neil will chat with Hans Izaak Kriek Dutch American political journalist, publicist, and author.

As a fifteen-year-old boy, Hans Izaak Kriek knew what to become, and you probably guessed it—yes, a journalist. He got the opportunity to follow a training with the youth group Minjon of the national broadcaster AVRO. After his school education and military service, Kriek studied journalism at the People’s University for self-study in Arnhem. He mainly prefers radio journalism. 

In 1970, Kriek got the opportunity to work as a freelance journalist for the local newspaper De Nieuwe Krant and the regional radio station RONO. And in the same year, he switched to the national broadcaster AVRO and worked for various programs, such as the news section of AVRO’s radio news and AVRO’s sports program, Panorama. He also produced documentaries, did inter- views, and presented the program himself. 

In 1975, Kriek was asked to work for the national broadcaster TROS and started working as a general reporter and editor. In 1980, they appointed him as a political reporter for socioeconomic affairs and a radio and television presenter. 

In 1995, Kriek quit his job at TROS and started his own company, Brain Box Media Training BV, in the Media Park in Media City, Hilversum, to coach and train politician leaders, captains of industry, chairpersons of social organizations, and spokespersons of various organizations. 

His specialty is training spokespersons for tele- vision performances, press conferences, and crisis communication. He worked with more than eight thousand essential people. The company grew into the largest company in the world with three TV studios and thirty-five top trainers. In 2004, TWBA/NL—part of the American communications company Omnicom, listed on the New York.