Entrepreneurs see life through a unique lens. When devoted mom Nadine Savino was faced with a poorly designed drink bottle for her toddler, she saw a basic need – and a solution. This inventive mother went out and designed a spill-proof, stretchable bottle cap that allows bottles to tip over without the milk or drink spilling or pouring through a straw. Thus the “GCap” was born and the welcoming response has been staggering.
Host Bart Jackson converses with GCap inventor, Nadine, and her impressively creative PR/marketer, Jeanne Murphy who prove that entrepreneurial success is no accident. Together Mses Murphy and Savino reveal the careful, wise steps in promotion, manufacturing, and marketing that has set major media panting to have GCap’s inventor on their shows and big box stores seeking the product for their shelves. Tune in and discover how to best engineer your product idea into a thriving business.