Instead of trying to appeal to people as you wish them to be, why not deal with homo sapiens as they are? So says Host Bart Jackson’s guests Dan Gregory and Kieran Flanagan, founders of the iconoclastic and very sought-after Impossible Institute. This pair of successful advertisers-turned-human-behaviorist have stood the body of sales and motivational knowledge on its very traditional head and pushed for a more human approach. Like all profound wisdom, their method is simple and astoundingly effective. Tune in and learn how large firms are building greater understanding with their employees, and how individual sales folks are finally connecting with their customers’ humanity.