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The Victory of the Tortoise - Galapagos Conservancy's Race

  • Broadcast in Business
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What other non-profit could transform a 102-year-old pinup model into an international fund raising icon?  The Galapagos Conservancy launched tortoise Lonesome George into global stardom and the remote string of Pacific islands onto donation lists worldwide.  Host Bart Jackson chats with Conservancy President and Founder, Johannah Barry to learn the secrets of the organization's success and innovative style of management.  One of the most diverse and environmentally unique spots on earth, the Galapagos has been the center of scientific study since Charles Darwin's HMS Beagle first landed.  The delicate art of blending the govermental, scientific, and environmental communities into a unified protective force has been the Conservancy's mission and success story.  Tune in and learn how this lean, effective non-profit is setting a standard and model for others to follow.