Three-time entrepreneur, Susie Hadas, started experiencing hot flashes at the age of 47. Making her miserable and interfering with just about everything at the most inconvenient moments, Susie needed a solution. But confusing information and smelly, wet, sticky, and controversial products were the only “solutions” available. Susie founded Personally Cool and invented “the” product to help women get through hot flashes with grace and dignity – coldfront® - her now patented personal cooling system. Used by women, men and children with a wide variety of heat-related conditions all over the world, coldfront® has been recommended by doctors, users, and such notable media outlets as The Washington Post, Oprah.com, LA Times and The Doctors.