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TalkingCARZ w/Randi Payton Decisive Magazine and Media 2016

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Talking CarZ

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SFTVR PresentZ: TalkingCARZ with CEO Steve Tomaszewski with special Co-Host Randi Payton CEO & Founder of Decisive Magazine and media and Special promoter of the 2017 Urban Wheels Awards in Detroit.

Join us today by calling at 1-909-202-8714  Press 1 to talk with Steve and Randi. "We Listen to YOU" Payton went on to become an editor for the Afro-American Newspapers, recognized at the time as the best of the nation’s black newspapers. He noted the absence of auto coverage in the paper and not coincidently, the paucity of car maker advertising. He attacked the first problem by starting a weekly auto column that he soon syndicated for free to 200 other minority publications. The other problem, advertising, was more complex. For years, auto advertising to minorities consisted of a person of color in a print ad that ran in a few selected publications. But, as one car company advertising director found out at the cost of his job, it did not include Harry Belafonte holding Petula Clark’shand on national television. And, that singer Lou Rawls was deemed too black to be an auto spokesman.

 

 

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