Using PR to Establish Credibility in a New Niche

So you've decided to launch your new business or relaunch your business and you're not sure how to create quick buzz and credibility around your book, brand, service or product. These strategies will show you how to use publicity to launch your business and create market leadership.

Our Guest: Tynisha Thompson is a New York Times Bestselling Book Publicist, Business strategist and expert. She helps CEO's, corporate executives, Authors, and Speakers build media platforms that position them as the Market Leader in their Industry.

She is a former corporate executive who has worked at Showtime Networks, Time Warner Inc., NBC, Doubleday Books and Farrar, Straus and Giroux Publishers. Her clients have appeared in USA Today, The New York Times, The Wall Street Journal, Essence Magazine, and Entrepreneur.com.

Your Host: Your Host: Tai Goodwin is a Launch While Working coach, speaker and author of the upcoming book: Monday Morning Pep Talks: 52 Notes to Ignite Your Purpose, Passion and Prosperity. Co-host of #smallbizchat, Tai is also editor-in-chief at Launch While Working.com.