How to Be Loud & Clear When Communicating Your Brand

We're done with the days of telling audiences what to do and having them do it. Nowadays, audiences want it spelled out clearly, they want to see the connectivity, and they want to understand the immediate and long-term benefits they're experience if they decide to entertain your offer. Because we're living in a consumer - driven economy, the ability to deliver succinct and compelling messaging is imminent. That's why we've partnered with Akia Garnett, CEO of Brandbuilder, CoAuthor of Seen and Sustain: Best Practices in Communication that Increase the Visibility of Small and Diverse Businesses, Adjunct Professor of Marketing & Host of #MasterYourBrandChat to help you understand what things you can do immediately to ensure your messages are not only heard but understood.

Our Guest: Akia Garnett has over 15 years experience as an entrepreneur, expert in marketing and communication, and business operations. Creator of the Brandbuilder Continuous Improvement Process™ model, a communication tool, Akia has implemented communication programs for several organizations including everal minority owned firms, small businesses and nonprofit companies. She is an adjunct professor of marketing & consumer behavior and business at Trinity University of Washington, DC, and Vice President of the state board of directors for Bethany Christian Services. Akia is also a columnist for Minority Business Entrepreneur Magazine.

Your Host: Your Host: Tai Goodwin is a Launch While Working coach, speaker and author of the upcoming book: You Don't Have to Quit Your Day Job: How to Pursue Your Passion, Start a Business and Still Take Care of Home. Co-host of #smallbizchat, she blogs at at www.taigoodwin.com and is editor-in-chief at Launch While Working.com