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Eric Yaverbaum has moved from success to significance. He thinks fast, works on what he chooses and honors 86,400 seconds of every day...for others. He's a Point Guard in Basketball and in life. He loves helping others build something bigger than themselves. Can you affect others and give your wisdom away? YES YOU CAN. Choose significance. Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 42 years in the industry, having co-founded Jericho Communications and served as President from 1985 until its successful sale in 2006. Eric has worked with a wide-range of top-of-their-industry clients, including Sony, IKEA, Progressive Insurance, Domino’s, Beachbody, H&M, and fitness guru Jack LaLanne. Eric is also a bestselling author who literally wrote the book on public relations – the industry-standard bestseller Public Relations for Dummies – as well as six other titles, including Leadership Secrets of the World’s Most Successful CEOs (with over a million copies sold). He is a regular TV pundit, and his expert commentary has been featured in Forbes, Entrepreneur, The Washington Post, The New York Times, HuffPost, CNBC, MSNBC, Fox Business, Inc., and PR Week, among others.
