We talked with Don Fox, CEO of Firehouse Subs. While Don was classically trained to play trumpet, he got into the restaurant industry at a young age and it stuck! He spent 23 years at Burger King including six years in research and development. He moved to Firehouse Subs in 2003 as Director of Franchising. Now Chief Executive Officer since 2009, he has scaled to 1000 locations. Firehouse is all about core values, leaning into their origin story from two brothers deeply rooted in their local fire department.
The founders are still personally involved in the culinary side of Firehouse Subs. All employees practice the Golden Rule and share a healthy fear that NO customers will show up. The solution: treat customers with genuine hospitality so they become loyal patrons. Set high standards and continually learn every day. What an interesting way to channel a phobia into becoming a best version restaurant.