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Easy Ways To Generate Publicity With Shark Tank Guest Julie Busha of Slawsa

  • Broadcast in Business
Author Lisa Sims

Author Lisa Sims

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Are you a Shark Tank fan? Do you dream of receiving an offer from the sharks that can jumpstart your business? Do you also dream about what the publicity from being on the show can do for your business? If you answered yes to any of these questions, you don't want to miss this show! Join host and author Lisa Sims and her special Julie Busha of Slawsa as they discuss Julie's Shark Tank appearance along with other ways to generate publicity for your business while building your brand.

Julie Busha is the President/CEO of The Busha Group and the Slawsa brand.  Prior to launching Slawsa, Busha spent over a decade marketing within the sport of NASCAR, most recently helping driver Bobby Labonte build his agency, during which she worked with General Mills for 9.5 years.  In late 2011, Julie used her branding, marketing and sales experience to launch Slawsa, a unique slaw-salsa hybrid condiment to the grocery market.  Within a mere two years after launch, Slawsa gained placement in the relish aisle in over 5,200 stores in the US and Canada with rave reviews from critics and consumers alike.  Busha then appeared on season 5 of ABC's hit show, "Shark Tank" where her speech of fiscal responsibility resonated with the Sharks and viewers alike.  Busha continues to grow the brand and expects coast-to-coast distribution by the end of 2015.  More information for slawsa can be found at www.slawsa.com.  Julie graduated as Division 1 Academic All-American, Order of Omega with 3 departmental honors from Winthrop University.  She and her husband, Brett reside with two weimaraners, Liesl & Ella, in Cramerton, NC.

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