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This act of torture had a name, hair relaxing. a hairstylist in Chicago's North-Riverside area. the straighter your hair's going to get. It has to settle in'." Many who have had chemical straighteners applied to their hair have had experiences similar to the above exerts, The book tells the heart-wrenching story of Isabella Broekhuizen who suffered permanent hair loss due to an Optimum hair relaxer application, and her trials and tribulations that followed as she tried to sue L’Oreal. Although Ms. Broekhuizen was unsuccessful in her suit of L’Oreal, she decided to reopen the case in 2015 and also wrote a book detailing her ordeal as a bit of justification and a warning on the harmful effects of chemicals found in relaxers.