Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses by Freya Williams
This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Freya Williams. The original live interview was 6/10/16.
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.
Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.
E. Freya Williams advises organizations including Coca Cola, Unilever, the United Nations, Estee Lauder, Waste Management and many others on how to turn sustainability and social good into competitive advantage for their business and brands. Cofounder of OgilvyEarth and former lead of Edelman’s Business + Social Purpose practice in New York, today Freya is the North American CEO of Futerra, the global sustainability change agency.
To purchase the book click HERE
Freya's website is www.greengiantsbook.com/
Futerra's website is http://www.wearefuterra.com/