Branding Issues Commonly Faced by Start-Up Organizations

David Mitchel is the Vice President of Marketing at Norton Mitchel Marketing and an expert in brand management. At Norton Mitchel, David spends his time assisting clients in identifying core product offerings, creating marketing communications that are efficient and effective across all media, and analyzing and developing pricing strategies.

He is a graduate of Thunderbird School of Global Management, perennially ranked as the #1 MBA program in International Business by publications such as Financial Times and US News & World Report.

David will discuss the four major components of the marketing mix which he identifies as:

1) Product

2) Price

3) Promotion

4) Place

David will also present a special offer for listeners. Join the listening audience to find out more about this special offer.

Connect with David:

Phone: (505) 216-6413

Email: david@nortonmitchel.com

Website: http://www.nortonmitchel.com

LinkedIn: http://www.linkedin.com/in/dmitchel