Sales Copy Made Simple

Copywriting is one of the most difficult tasks we face as solopreneurs, because it's so rare for any of us to write with the goal of getting people to spend money. Copywriting is an unruly animal, but my guest today will help us tame it. Brighton, England-based Amy Harrison is a copywriter for entrepreneurs, and in addition to writing for clients, she coaches people to smash through their copy obstacles and get their message out to their audience. Amy provides free copywriting and content marketing advice on her Web site, HarrisonAmy.com, and has recently released an eBook titled "How To Get Your Sales Page DONE!" In this show we will learn: The biggest mistakes we can make in sales copy and how we can avoid them; 2) The easiest way to start (and finish) sales copy; 3) How to identify and write about benefits; and 4) How long our sales copy should be.